John Church is a marketing professional who is also the former Executive VP for Just Marketing International. He has attended numerous motorsports events where he has played an essential role in the brand marketing at these events, which takes enough planning in itself. The event, however, is made possible through the combined efforts of multiple companies, agencies and individuals who come together to make racing events a draw to spectators and an incentive to all the sponsors. Below is a breakdown of some of the elements involved in planning a motorsports event.
Venue
Most venues used for motorsports events already have tracks set up, however not every venue is a raceway. Sometimes, the venue requires several extra days of preparation, especially for events such as off-road races that take place indoors.
Athletes
Professional drivers have busy schedules. They have agendas filled with photo shoots, event appearances and other races. In order to book athletes for an event, you must have close contact with each and every athlete’s booking agent to make sure that everyone will be there at the right place and at the right time.
Vendors
In order to keep the spectators entertained, having food and drink vendors operating on-site will not only help keep the viewers interested, but also help generate more revenue for the event-holders as well as the vendors themselves.
Venue
Most venues used for motorsports events already have tracks set up, however not every venue is a raceway. Sometimes, the venue requires several extra days of preparation, especially for events such as off-road races that take place indoors.
Athletes
Professional drivers have busy schedules. They have agendas filled with photo shoots, event appearances and other races. In order to book athletes for an event, you must have close contact with each and every athlete’s booking agent to make sure that everyone will be there at the right place and at the right time.
Vendors
In order to keep the spectators entertained, having food and drink vendors operating on-site will not only help keep the viewers interested, but also help generate more revenue for the event-holders as well as the vendors themselves.