John Church Just Marketing, a former executive at Just Marketing, is a seasoned industry professional who is knowledgeable of all the strategies that can be put into place to increase the appeal of a product or service. Product placement is among the most common of these strategies, yet it is still one that is very popular with marketers as it continuously produces the kinds of results that others seek. Below are some descriptions of the effective product placement strategies that marketers have been using for decades.
TV Shows and Movies
In television and film, the opportunity for product placement is ample. Many marketers and directors can get away with implementing a product in a scene without taking away from the plot. For example, having a character specifically ask for a Pepsi during a restaurant scene would be a simple act of product placement.
Celebrity Use
Another method of effective product placement is simply having celebrities use your product. For example, if your product is a sports drink, then having the athletes drink your product at their events would be one of the best ways to show the general public that these athletes trust and use the product themselves. By having these celebrities use your product, it will encourage their admirers to see what is so special about it.
TV Shows and Movies
In television and film, the opportunity for product placement is ample. Many marketers and directors can get away with implementing a product in a scene without taking away from the plot. For example, having a character specifically ask for a Pepsi during a restaurant scene would be a simple act of product placement.
Celebrity Use
Another method of effective product placement is simply having celebrities use your product. For example, if your product is a sports drink, then having the athletes drink your product at their events would be one of the best ways to show the general public that these athletes trust and use the product themselves. By having these celebrities use your product, it will encourage their admirers to see what is so special about it.